Name: Sharokina Pazand
Title/Position: Founder & Event Director at Citygirl Weddings & Events
Specialty: Weddings, Corporate, Social, Non-Profit Events, and Marriage Proposals
CHEZ: How long have you been in the events industry?
S.P.: I established the company in 2009.
CHEZ: Describe what you/your company does in one sentence?
S.P.: We are passionate about creating events that encompass the five senses.
CHEZ: What sets you/your company apart from others?
S.P.: We believe that planning and design go hand-in-hand. A well-coordinated event is only amazing if the design – the true feeling of an event – can match in excellence. We create a complete event environment by using intuitive design to create from within – making each and every event truly a once-in-a-lifetime event.
CHEZ: What is your most memorable moment from past events?
S.P.: It unexpectedly began to rain about 10 minutes before an outdoor ceremony. This was a beautiful wedding and all of the paper goods and furniture were set outdoors. Our team worked diligently to route the guests early to their cocktail hour while we waited for the rain to settle. We made sure the bride and groom had drinks and food and the music was playing. We then made sure to reset the outside ceremony and had the bride and groom blissfully on their way to “I Do” in no time!
CHEZ: What event trends do you love right now?
S.P.: Dessert stations instead of traditional wedding cake. Late night bites. Entertainment during dinner. Unique wedding invitations with fun fonts and hand drawn illustrations.
CHEZ: What is the most unique request a client has ever had?
S.P.: We had a client that wanted to hire a helicopter and photographer to capture their wedding ceremony that was taking place at the Willis Tower. We coordinated with the helicopter team to ensure we were able to coordinate the start time of the ceremony with the time the helicopter would hover near the window to get the perfect coverage! We had to make sure to work with the Willis Tower events team to get security clearance. It was pretty cool and the guests were surprised. It was absolutely a memorable wedding!
CHEZ: What does a typical event day look like for you?
S.P.: I start with walking in with my coffee, wedding padfolio, game plan, and my radio and headset and I’m ready for the day! I field up to 10 questions at any given time. I make sure I’m thinking 3-5 steps ahead of everything to make sure my next move is as intentional as possible. Consultant, therapist, cheerleader, life coach, friend, and safety pin guru are just a few of my job titles that day. Making sure everyone is where they need to be ahead of time, have what they need, following/adjusting the timeline and making sure all of the beautiful design is in place are my ultimate goals. From making sure hair and makeup runs on time, transportation arrives, any pivotal moments coordinated, music is playing, cocktails are flowing, and the timeline is being followed – well, it’s just a basic overview of what I do on any given event day.
CHEZ: Name three things you couldn’t live without (besides the obvious!)
S.P.: Coffee. Netflix. Hot Cheetos.
CHEZ: Name three things people probably don’t know about you.
S.P.: I had my first small business for a short time in grammar school where I’d buy warheads and sell them in the lunchroom. I sang in the choir in high school and college as an alto. English is the third language I learned.
CHEZ: What is the best piece of advice you can give someone planning an event?
S.P.: Let the professionals know what you love and want to see and leave the rest to them. You’ve hired the best – now let them show you the possibilities!
CHEZ: What do you love about Chez?
S.P.: I love that it is a clean canvas. Each event there looks completely different – making the event completely customizable.
Thank you Sharokina! We look forward to many successful events together in 2017.
Photography by Jennifer Kathryn Photography